SC-2025-006
Confidential
Premium Liquid Vitamin & Supplement Brand
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National Distribution
A category-leading liquid vitamin and supplement brand with over three decades of market presence, serving health-conscious consumers through a diversified portfolio of 40+ SKUs across multiple channels including Amazon, retail, distributors, and direct-to-consumer platforms. The company has established itself as the premium alternative to traditional pills and capsules, generating consistent $10M-$12M annual revenue with strong profitability and debt-free operations.
Annual Revenue
$10M-$12M
Consistent performance
EBITDA
$2.4M-$3M
25% margin profile
Monthly Distributions
$150K-$200K
To current ownership
Capital Structure
Debt-Free
Clean balance sheet
Market Position
Category leader in liquid vitamins with over 30 years of market presence, offering premium alternatives to traditional pills and capsules. Strong brand recognition and customer loyalty built through consistent quality and innovative formulations creates a defensible market position with consistent revenue performance over multiple years.
Product Portfolio
Portfolio of 40+ SKUs spanning weight management, bone & joint health, cognitive enhancement, vision support, and gender-specific formulations. Products designed to address the growing consumer preference for liquid supplements over traditional pill formats.
Revenue Diversification
Multi-channel distribution strategy including Amazon marketplace, traditional retail partnerships, distributor networks, and proprietary direct-to-consumer e-commerce platform. This approach reduces channel dependency while capturing different customer segments across varying price sensitivities.
Strategic Partnership Opportunity
Flexible deal structure accommodates either full acquisition or partnership with minority ownership retention, allowing alignment with acquirer's strategic objectives and capital allocation preferences.
Product Focus
- Liquid Vitamins
- Weight Management
- Bone & Joint Health
- Cognitive Function
- Vision Support
- Gender-Specific Formulations
Distribution Channels
- Amazon Marketplace
- Retail Partnerships
- Distributor Network
- Direct-to-Consumer
- Health Store Chains
Financial Performance
Revenue Consistency
$10M-$12M annually
Cash Generation (Monthly)
$150K-$200K owner distributions
Capital Structure
Debt-free operation
Ownership Structure
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Founder/CEO
100% ownership, flexible on deal structure
Current ownership seeking strategic expertise to accelerate growth trajectory and open to flexible partnership structures including full exit or minority equity retention to support growth objectives under new ownership.
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